@inproceedings{yang2015rain, 
    title={RAIN: Social Role-Aware Information Diffusion}, 
    author={Yang Yang and Jie Tang and Cane Wing-Ki Leung and Yizhou Sun and Qicong Chen and Juanzi Li and Qiang Yang}, 
    booktitle={Proceedings of AAAI},
    year={2015}
    }